Advertising and public relations directors

£23,920 Average salary at age 20
£75,400 Average Salary
41 Average hours per week

Description

Advertising and public relations directors plan, organise, direct and co-ordinate the advertising, public relations and public information activities of an organisation.

Main Tasks

  • Liaises with client to discuss product/service to be marketed and develops the most appropriate strategy to deliver the objectives;
  • Defines target group and implements strategy through appropriate media planning work;
  • Conceives advertising campaign to impart the desired product image in an effective and economical way;
  • Reviews and revises campaign strategy in light of sales figures, surveys, etc. and takes appropriate corrective measures if necessary;
  • Stays abreast of changes in media, readership or viewing figures and advertising rates;
  • Directs the arranging of conferences, exhibitions, seminars, etc. to promote the image of a product, service or organisation.

Qualifications

Entry is generally via career progression from related occupations (e.g. Advertising Accounts Manager, Public Relations Officer) and although there are no pre-set entry standards, in practice most advertising and public relations directors hold a degree. Off- and on-the-job training is provided.

UK Prospects

42100 Workforce Size
9.08% Predicted growth 2020 - 2027
8067 Predicted Replacement 2020 - 2027

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