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Gatsby Benchmarks

The Gatsby Benchmarks came about in 2013 when research was undertaken on what pragmatic actions could improve career guidance in England and the result was the Good Career Guidance Benchmarks. The Benchmarks are based on international best practices and are challenging but achievable. 

Why is careers guidance so important?

Careers guidance is important for a number of reasons:

  • It raises young peoples aspirations and allows them to take advantage of the opportunities available to them.
  • By providing high quality careers guidance you furnish young people with the tools to make informed careers decisions.
  • Careers guidance is a instrument for social justice: young people without social capital or home support suffer most from poor career guidance. 


The eight Gatsby Benchmarks:

The eight Benchmarks are guidelines that define the best careers provision in schools and colleges:

This table was taken from The Careers and Enterprise Company 

How can they be used by providers and schools?

Labour Market Information can be used in a number of ways: 

  • Embed them into a PHSE lesson 
  • Embed them into a Tutor Time lesson 
  • They could be used as help to prepare students for their work experience placements, by researching the company and careers sector
  • Put them on your website
  • Use within an assembly focusing on careers 
  • Put them in your newsletter 
  • Use as part of a school trip- to learn about all the careers involved on that student's day outside the classroom

Employers and businesses: How you can get involved

Why should good careers education matter to you and your business? 

Businesses and employers play a vital role in giving young people the opportunity to explore their options, learn about the skills and attributes key to employability and teach them about the world of work. 

So why should you get involved? Businesses can make deeper connections in the community, build their reputation and improve the employability of young people in their area, boosting their employee pipeline.

What ways can we get involved? 

There are a number of ways you or your business can get involved, visit The Careers and Enterprise Company to find out more. 

You or your business might find innovative ways to work together with a school to achieve one or more Gatsby Benchmarks. Read about how the Enterprise Advisers from construction firm Clarion Futures worked with Birchwood High School to develop a first-of-its kind 'Live Apprenticeship Event' as part of the national Careers and Enterprise Company programme, delivered locally by Hertfordshire Local Enterprise Partnership.

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