Networking is at the heart of The Watford Chamber of Conscience; they believe that ‘Whether you're an individual entrepreneur, small or medium-sized firm, a large corporate or global enterprise, it's hard to do business if you aren't making the right connections.’ Their vision is to help the business community of Watford and West Hertfordshire by organising events which introduce their members to the wider community and improve their skills.
Watford & Three Rivers Trust (W3RT) has been at the heart of community activity since 1974 and has played a significant part in the development of local voluntary services. Their aim is to create a community in which people are connected, informed, and take responsibility for the wellbeing of themselves and others.
W3RT is proud to work in partnership with The Watford Chamber of Conscience and HOP to offer training in Digital Marketing.
DIGITAL MARKETING SKILLS BOOTCAMP
The team took part in the Digital Marketing Bootcamp to develop their skills. Skills Bootcamps are open to all adults aged 19 or older who are full-time or part-time employed, self-employed or unemployed, or returning to work after a break.
The Digital Marketing bootcamp includes the following units;
- Business behaviours (etiquette, performance, self-awareness, time and priority management)
- IT Skills (use of O365 applications)
- Marketing fundamentals (Can explain the function of Marketing, can explain the 7Ps of marketing, understands the importance of brand awareness, can set objectives to create a marketing strategy)
- Data management (Understands how CRM can be used to aid campaigns, understands the importance of capturing the right data, can use different tools and techniques to capture data, understands GDPR in relation to capturing data.)
- Digital marketing – (Can explain what digital marketing is, can explain the differences between traditional and digital marketing, can explain the advantages and disadvantages of digital marketing, explain the value of digital marketing and e-commerce, can give examples of digital transformation drivers)
- Digital skills and tools – (Can use different tools and techniques to understand the market and customers, understands the tools and techniques for analysing customer and market data)
- Social selling and online presence – (Can explain how marketing enables sales, knows the difference between social selling and traditional sales methods, understands how to grow the social network, understands best practice around social media presence.)
- Collaborating with business teams – (The skills required to collaborate effectively with business teams, how to support others to collaborate and communicate well, how to gather and use feedback.)
- Employability skills (6-week fast track track) – (CV’s, interviews, finding a role and job applications)
- Personal Goal Setting (full programme) – (SMART objectives, own learning and development, CPD)
WHAT THE TEAM SAYS
The team wanted to gain more confidence using social media and digital tools, so they could create a stronger brand message, learn the art of social selling and develop digital marketing strategies.
“Everyone can benefit from this training whether it’s promoting your services, learning about the latest digital tools for creating marketing strategies. Brilliant learning experience.” Saffron Johnson, Watford Chamber Operations Director
HOW TO GET INVOLVED
Nurturing the talent in your workforce brings valuable benefits. By developing their skills, team members can become more engaged and motivated, and the business can improve retention, increase productivity, and create a positive point of difference for customers and new recruits.
If you would like help choosing a course or advice on your options whether you are an employer or individual, please get in touch by completing our enquiry form HERE