The A level lends itself to studying and engaging with the business world. The specification and assessments encourage students to follow business developments and think critically about contemporary business issues. The new specification is designed to take a holistic approach to the subject, and encourage students to demonstrate the interrelated nature of business using business models, theories and techniques to support analysis of contemporary business issues and situations to provide a dynamic specification. The content is designed to engage students through topics and issues that are relevant in today’s society – they will study key contemporary developments such as digital technology and business ethics, and globalisation as well as economic policy.