Description
Market research interviewers conduct interviews to collect information on the opinions and preferences of consumers, businesses, the electorate and other selected groups.Main Tasks
- Approaches members of the public, individuals, households and organisations to arrange and conduct face-to-face interviews, telephone interviews, focus groups, panel interviews etc.;
- Records progress of interviews by noting answers, completing questionnaires, making audio or visual recordings or inputting responses into a computer;
- Collects questionnaires, diaries, and other research materials left with interviewees and conducts follow-up interviews;
- Collates and reviews information collected and compiles reports to pass back to the organisation/individual commissioning the market research.
Qualifications
There are no formal academic entry requirements. Training is typically provided on-the-job. NVQs/ SVQs in Market Research (Interviewing) are available at Level 2.What Market research interviewers studied in higher education
Occupation | Percentage Value |
---|---|
(L4) Social policy | 1 |
(L7) Human & social geography | 2 |
(B2) Pharmacology, toxicology & pharmacy | 1 |
(W2) Design studies | 4 |
(L3) Sociology | 7 |
(C1) Biology | 3 |
(F1) Chemistry | 1 |
(C8) Psychology | 11 |
(Y0) Combined | 1 |
(W1) Fine art | 1 |
(X9) Others in education | 1 |
(F6) Geology | 1 |
(F8) Physical geographical sciences | 2 |
(D4) Agriculture | 1 |
(W6) Cinematics & photography | 1 |
(A3) Clinical medicine | 1 |
(Q3) English studies | 5 |
(L2) Politics | 4 |
(F9) Others in physical sciences | 1 |
(H2) Civil engineering | 1 |
(N5) Marketing | 2 |
(W4) Drama | 2 |
(M1) Law by area | 3 |
(M2) Law by topic | 2 |
(J9) Others in technology | 1 |
(I2) Information systems | 1 |
(N8) Hospitality, leisure, sport, tourism & transport | 2 |
(B9) Others in subjects allied to medicine | 1 |
(P5) Journalism | 2 |
(F4) Forensic & archaeological sciences | 1 |
(V5) Philosophy | 2 |
(L1) Economics | 3 |
(T7) American studies | 1 |
(N1) Business studies | 5 |
(V6) Theology & religious studies | 1 |
(C6) Sport & exercise science | 2 |
(P3) Media studies | 2 |
(V1) History by period | 8 |
(I1) Computer science | 4 |