DIGITAL MARKETING BOOTCAMP DETAILS:

 

Assistants will be trained to be able to use online and social media platforms to design, build and implement campaigns and drive customer sales.

Training to include the following units;

  • Business behaviours (etiquette, performance, self-awareness, time and priority management)
  • IT Skills (use of O365 applications)
  • Marketing fundamentals (Can explain the function of Marketing, can explain the 7Ps of marketing, understands the importance of brand awareness, can set objectives to create a marketing strategy)
  • Data management (Understands how CRM can be used to aid campaigns, understands the importance of capturing the right data, can use different tools and techniques to capture data, understands GDPR in relation to capturing data.)
  • Digital marketing – (Can explain what digital marketing is, can explain the differences between traditional and digital marketing, can explain the advantages and disadvantages of digital marketing, explain the value of digital marketing and e-commerce, can give examples of digital transformation drivers)
  • Digital skills and tools – (Can use different tools and techniques to understand the market and customers, understands the tools and techniques for analysing customer and market data)
  • Social selling and online presence – (Can explain how marketing enables sales, knows the difference between social selling and traditional sales methods, understands how to grow the social network, understands best practice around social media presence.)
  • Collaborating with business teams – (The skills required to collaborate effectively with business teams, how to support others to collaborate and communicate well, how to gather and use feedback.)
  • Employability skills (6-week fast track track) – (CV’s, interviews, finding a role and job applications)
  • Personal Goal Setting (full programme) – (SMART objectives, own learning and development, CPD)

DELIVERY DETAILS:

 

Delivery can be on site in the classroom, virtually or a combination of both, depending on learner and employer requirements.

Start dates for the first cohort will be in October with a minimum of 8 learners.

 

WHAT CAREER ROUTES OR JOB ROLES WILL COMPLETION THIS SKILLS BOOTCAMP LEAD TO?

 

  • Digital Marketing Assistant
  • Digital Marketing Co-ordinator
  • Social Media assistant
  • Content Co-ordinator
  • Email Marketing Assistant

ABOUT ISALES ACADEMY LTD:

 

Founded in 2017 to address the skills gaps across Hertfordshire and surrounding areas, iSales Academy Ltd is a training provider specialising in Sales, Technical Sales, Technical Support, Digital Marketing, Customer Service, Business Admin and Management and Leadership qualifications. The iSales leadership team work with employers and industry experts to create and maintain curriculums that will develop relevant Knowledge, Skills and Behaviours (KSBs) that collectively, will lead to positive outcomes for every learner.

iSales are different; we are a small specialist provider that has forged strong working relationships with local employers and other industry experts to ensure that the curriculums we provide remain in alignment with current thinking.

All iSales staff are industry experts in their fields with collectively over 40 years industry experience with a passion for delivering industry relevant up to date content.

iSales Academy are predominantly an apprenticeship provider working with many leading businesses across Hertfordshire. 

We deliver bespoke training courses, taking the time to align learning objectives with business needs to ensure that the solution we provide will address identified skills gaps with a view to improving individual team or business performance and to ultimately deliver a clear return on investment.

Please see the following link for some case studies:  Case Studies - iSales Academy

Please see the following link for our work in the community - Community - iSales Academy Ltd - Watford, Hertfordshire

Egale 1, 80 St Albans Road, Watford, Hertfordshire. WD17 1DL.

Chaffinch Lane, Watford, Herts WD18 9QD

01923 606810 [email protected] https://isalesacademy.co.uk/